It's Winter. The beginnings of a recession, and yet so many people are doing worthwhile things and fighting the conditions... and winning.
If you missed them, don't forget to have a look at some of our recent inspired interviews with
Mandy Groube Helping to Cure Kids
Rick Martin Reinventing himself, creating goals beyond property developement and taking up the "mens health" awareness cause.
and a our latest inspiration....Jenene Freer
Jenene Freer knows how to achieve big goals. She has been a goalgetter from an early age
Her journey to Chief Executive Officer of the Flossie Media Group began over nine years ago when aged 21 she launched online magazine “nzgirl” into the New Zealand market.
In less than a decade, “nzgirl” established itself as the leading online women’s lifestyle destination with a string of local and international awards in its wake. In the past three years it’s doubled its traffic and advertising. The brand awareness has been compounded by the award-winning “don’t mess with nzgirl’s” campaign that has run each year at the annual Big Day Out music festival.
As an online magazine, nzgirl receives over 220,000 unique visitors every month, updates eight times per day, hosts over 80,000 members, attracts multi national brands for advertising and sports its own brand that is widely recognised and highly regarded.
With the same entrepreneurial spirit that allowed nzgirl to punch above its weight, Jenene now heads up the Flossie Media Group, a female centric network aggregating content and traffic for sixteen websites in New Zealand and rolling out into Australia and Asia through the next two years.
Launching into the New Zealand market in September 2008 and with the backing of investment angel Lloyd Morrison, the new masthead brand www.flossie.com will showcase the ‘Best of the Best’ female focused websites. In essence, Flossie will take on the same successful concept of connecting women with relevant content and advertisers with relevant women that nzgirl follows – but on steroids!
Jenene’s drive, determination and passion have seen her recognised as an industry leader and a finalist for both the New Zealand Marketer of the Year and the international Veuve Clicquot award.
Jenene is an inspiration in how to go about achieving goals with tenacity, style and passion. Nothing is unachievable and there's no “can't” in her vocabulary. Her modus operandi is one of inclusion and everyone's opinion counting and this generates an environment that encourages personal growth and team success.
Jenene left school at 16 and has been on the Board of Youthline, Workchoice Trust and one of the key faces of the Unitec Master of Entrepreneurship. She guest lectures at AUT, Auckland University and high schools throughout the country on marketing, business and believing in what you can achieve
Click the link to see the full interview